Most growth problems aren't marketing problems.
They're positioning problems.
A Three-Day Positioning Sprint with Anna Elliot
The One Page Position
Three days and just one page, get clarity on exactly what makes you impossible to compare.
Book the callPositioning doesn’t need to take months.
Most of what drags a positioning project out isn’t thinking time, it’s process: workshops that circle back to the same question, decks built to justify a fee rather than answer anything, a committee softening the conclusion until it says nothing at all.
What you actually need is a straight answer on what your business is being compared against and what changes that.
You already have the raw material: the work, the results, the track record. What’s missing is someone outside the business who can see the pattern in it and cut everything that isn’t the point.
Three days gets you there: one position, specific enough for the whole company to work from.
The One Page Position
[Your Company]
01
Diagnose
02
Expose
03
Eliminate
04
Define
05
Sharpen
06
Prove
This is what you walk away with: a position, on one page, specific enough to defend.
“Before working with Anna, we were competing on price without realising it. The positioning work changed everything: conversions increased significantly and costs dropped.”
Ashley Hopkinson, Managing Director
What we’ll fix
ExplainingObvious
Every deal takes more convincing than it should and pricing comes under constant pressure.
ComparisonCategory
Your business gets lost in the noise and judged on the same criteria as everyone else, drowning in a sea of sameness.
NegotiableNon-negotiable
Price becomes the deciding factor and margin gets traded away just to win the deal.
What you’ll leave with
One page. Six building blocks. Enough to change not just how your business is understood, but what it gets compared against.
01
Diagnose
Precision over volume. Exactly where positioning creates the wrong comparisons and where that’s costing growth.
02
Expose
Clarity through challenge. The assumptions and claims that don’t hold up once tested.
03
Eliminate
Shared language, interchangeable claims and weak differentiation, removed.
04
Define
Defined territory, clear boundaries and the competitive separation that replaces it.
05
Sharpen
Tested in the market. Pressure-tested against real buyer decisions, not just theory.
06
Prove
Built for growth. The commercial case for how this changes what the business is worth.
Most businesses can’t say what they’re compared against in one sentence. In three days, yours will be able to.
Who it’s for
The founder
Growth has flattened out and you’re not fully sure why. This gives you a specific, defensible position to run the business on and takes the weight of re-justifying it off your shoulders in every single deal.
The leadership team
Marketing and sales are telling slightly different stories and it’s costing you deals. This gets everyone aligned around the same position, working from the same story, before it costs you more.
How does it work?
Pre-work
Map what’s there
A short onboarding process that maps exactly where positioning currently stands, before day one starts.
Day 1
Diagnose and expose
Guided discussion looking at the business from angles it’s never been tested against before.
Day 2
Eliminate and define
Removing what’s shared with competitors and defining the territory only you can hold.
Day 3
Sharpen and prove
Pressure-testing the position and building the commercial case that brings it to life.
Works one-to-one with a founder or in the room with the wider leadership team.
About Anna
Anna Elliot is a Chartered Marketer and positioning strategist. Fifteen years in sales and marketing at board level, including six as Marketing Director inside a business that grew fast and still hit a wall. The fix wasn’t a bigger budget. It was a clearer position. That’s the method she now runs for founders and leadership teams.
Trusted by
The thinking behind the process
This sprint is built on the Category Control System, the same method behind every engagement Anna runs: Diagnose, Expose, Eliminate, Define, Sharpen, Prove.
Explore the Category Control System →“Anna’s visionary leadership and extensive experience propelled the brand forward with creativity, strategy and innovation, with transformative brand and digital marketing solutions.”
Mark Bury, Founder
How much does it cost?
The investment
Price on application
Scope can be adjusted up or down based on your specific requirements.
Instant operational clarity before any commercial results
Reduction in wasted marketing spend on messaging that isn’t working
Fewer deals lost to price, once buyers understand the position
Verified client results: 51% conversion lift, 400% increase in engagement, 60% increase in bookings
Ready to hit the next level?
Book a short fit call. We’ll check it’s right for your team and tune the sprint to your situation.
Book the call