Most growth problems aren't marketing problems.
They're positioning problems.
Speaking
Speaking on structural positioning, Anna Elliot works with
leadership teams who are done on being compared and ready to build defensible advantage that compounds over time.
leadership teams who are done on being compared and ready to build defensible advantage that compounds over time.
Previously Spoken at
National Organic Congress
Most businesses are solving the wrong problem.
Most businesses respond to growth pressure the same way. More campaigns, better messaging, a new agency and growth still feel harder than it should.
The problem is rarely execution. It’s structural positioning.
When positioning is comparable, every competitor can replicate your advantages. When positioning is structural, competitors have to adapt to you, not the other way around.
This is what Anna brings to keynotes, workshops and executive strategy sessions. Leadership teams leave with a framework for identifying where positioning has drifted into comparability and a clear picture of what structural advantage looks like for their business specifically.
The Work
Everything begins with understanding where your positioning currently sits
This is not theory or consultant speak. I use a framework leadership teams actually use. Your audience will leave understanding where their positioning currently sits on the Structural Advantage Curve, whether they’re building advantage or drifting toward the Comparison Point and exactly what to do about it before scale makes the problem expensive.
Founders and leadership teams of scale-stage businesses who are done being compared and ready to think differently about competitive advantage. Works for intimate boardroom sessions, leadership offsites and full company events.
Keynotes: 45 to 60 minutes
Workshops: half day or full day
Executive Strategy Sessions: boardroom format
Conference Talks: flexible format
Typically 20 to 500 people.
In person and virtual.