Most growth problems aren't marketing problems.
They're positioning problems.
“Before working with Anna, we were competing on price without realising it. The positioning work changed everything.”
Ashley Hopkinson, Managing Director
Good work. Growth that’s slower than it should be.
A cheaper competitor keeps winning deals you should have won.
Every pitch needs more explaining than it used to.
The market can’t quite say why you’re the better choice, even though you are.
Marketing feels busy. Sales feels harder than the numbers say it should be.
A new logo won’t touch it. Neither will another campaign.
It gets fixed by changing what you’re compared against.One position, specific enough that competitors stop being able to compete on it.
“If you want a new logo, hire a branding agency. If you need clarity and a position that holds under pressure, hire Anna.”
Mark Bury, Founder
How we work
Four ways to work together
No two positioning problems look the same, so no two engagements do either. Start wherever the gap actually is.
01
Total Positioning Partnership
Diagnose, define and prove the position that makes you the only choice in your market. Price on application, so every step of the Category Control System moves together.
02
Positioning Accelerator
A 10-week group cohort, so you fix Position alongside founders facing the same comparison problem.
03
Positioning Tune-up
A 1-2 week rapid diagnostic. Find the differentiation already in your business and sharpen it until it’s impossible to compare.
04
Coaching and Advisory
Ongoing, monthly. A relationship to keep positioning decisions checked before they’re made, not after.
Different starting points, different timelines. Same place you end up either way: the deal’s basically decided before you’re even in the room.
“Anna’s visionary leadership and extensive experience propelled the brand forward with creativity, strategy and innovation.”
Mark Bury, Founder
Ready to begin?
Book the call. We’ll check it’s the right fit and find a time that works.
Book the callBeing chosen isn’t luck. It’s a decision. Let’s make it.
Book the call