Most growth problems aren't marketing problems.
They're positioning problems.
You already deliver the advantage.
The question is whether you have claimed it.
Structural positioning that shortens sales cycles, strengthens pricing power and makes comparison irrelevant.
Spoken at:
National Organic Congress
Who Is Anna
Anna Elliot is a strategic positioning specialist working with founders and leadership teams of scale-stage businesses.
She works in the gap between marketing and sales, where positioning either creates alignment or creates friction.
Anna identifies where positioning has drifted into comparability and rebuilds structural advantage before scale makes the problem expensive.
This framework was built inside a business that grew 300% year on year and still failed structurally. Growth masked positioning fragility. Repositioning corrected performance immediately. The cost of waiting was already locked in.
She works in the gap between marketing and sales, where positioning either creates alignment or creates friction.
Anna identifies where positioning has drifted into comparability and rebuilds structural advantage before scale makes the problem expensive.
This framework was built inside a business that grew 300% year on year and still failed structurally. Growth masked positioning fragility. Repositioning corrected performance immediately. The cost of waiting was already locked in.
The Work
Take the Structural Advantage Score
Free – Takes 2 minutes.
Discover whether your positioning is creating structural advantage or drifting toward comparability.
Discover whether your positioning is creating structural advantage or drifting toward comparability.
Work With Anna
The Diagnosis. The Category Control. The Shift. Strategic positioning for founders and leadership teams above £2m revenue.
Book Anna to Speak
Workshops · Executive Sessions Strategic positioning and competitive advantage. Audiences from 20 to 500. In person and virtual.
Read the Thinking
Articles and Newsletter Positioning insights for founders who refuse to compete on price. Every Thursday.
Signs your Positioning is Under Pressure
Most businesses don’t realise positioning has weakened until growth becomes harder than it should be.
- Prospects regularly say ‘we’re comparing options’
- Sales conversations involve long explanations of what makes you different
- Marketing activity increases but conversion doesn’t improve
- Price becomes part of the negotiation more often than it should
- The business is working harder for the same results
Before working with Anna, we were competing on price without realising it. The positioning work changed everything, conversions increased significantly, costs dropped and we added over 1,100 additional clicks a month. We were stopped being compared and started being chosen. Ashley Hopkinson, Managing Director
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