Most growth problems aren't marketing problems.
They're positioning problems.
Positioning Strategy for founder led growth
You’re better than your competitors.
Your buyers can’t tell.
I’ve worked with 25+ business owners and leadership teams to grow their revenue by becoming the go-to brand in their industry.
Not a rebrand. Not a marketing plan. A commercial repositioning.
Take the Comparison Trap Assessment →
Free. 3 minutes. See exactly where the gap is.
25+Founders repositioned
Built inside a real businessNot a textbook. A stalled growth curve, fixed
Won a Selfridges concessionDirect result of the repositioning
Three paths from here
Do nothing
→ Faster decline
Keep grinding
→ Feels safe. Isn’t.
Change position
→ Compounding growth
Building the business customers choose first, not just the one that deserves to be.
Instead of this, founders usually
Hire a branding agency for a new look
Hire a generalist marketing consultant
Try to fix it themselves, in the gaps
Do nothing and hope activity compounds
The results
51%
Conversion lift, same ad spend
400%
Increase in engagement
60%
Increase in bookings
Testimonials
Make structural advantage yours
Explore how founders like these built lasting differentiation and revenue through repositioning.
“Before working with Anna, we were competing on price without realising it. The positioning work changed everything: conversions increased significantly and costs dropped.”
Ashley Hopkinson
Managing Director
“Anna’s visionary leadership and extensive experience propelled the brand forward with creativity, strategy and innovation, with transformative brand and digital marketing solutions.”
Mark Bury
Founder
How it works
The Category Control System
You’ve built something genuinely better.
But your buyers still can’t tell the difference.
This is the system I use to change what your business is compared against, so you’re chosen without competing on price.
Phase 1
Get Clarity
You’ll leave the first session with a clear picture of where positioning creates the wrong comparisons, and the assumptions currently holding it in place. Diagnose and Expose, before anything gets built.
Phase 2
Build Your Position
We remove shared language and weak differentiation, define the territory only you can hold, and pressure-test it until it holds under real buyer scrutiny. Eliminate, Define and Sharpen, in sequence.
Phase 3
Become the Obvious Choice
Comparisons reduce. Pricing holds. Marketing efficiency improves. Prove is where positioning shows up in how the business actually grows.
How we work together
For founders and leadership teams, £2m+ revenue, genuinely better than competitors but still losing deals on price.
The Category Control System, our method for removing comparability: Diagnose, Expose, Eliminate, Define, Sharpen, Prove. Start wherever the gap actually is.
01
Positioning tune-up
1-2 week rapid diagnostic, so you know exactly where the gap is before committing further
02
Positioning accelerator
10-week group cohort, so you fix Position alongside founders facing the same comparison problem
03
Coaching and advisory
Ongoing monthly, so positioning decisions get checked before they’re made, not after
Flagship
04
Total positioning partnership
Price on application, so every step of the Category Control System moves together until being chosen is the default
About Anna
Positioning strategist working with founders and leadership teams of scale-stage businesses.
- 15 years in sales and marketing at board level
- Built the method inside a real business, not a textbook
- Six years as Marketing Director, a stalled growth curve, one demo table that changed everything
- Applied the fix, then won the Waitrose account and Selfridges concession
- Works in the gap between marketing and sales, where positioning either creates alignment or creates friction
More time doing what you actually enjoy, not fighting to justify why you exist in every single deal.
20 minutes. No deck. A straight answer either way.
If you’re not the right fit, that’s exactly what you’ll be told.
Prefer email? contact@annaelliot.com