Most growth problems aren't marketing problems.
They're positioning problems.
All (12)AI in marketing (1)Brand and Differentiation (2)Competitive Moves (4)Market Strategy (3)Positioning (6)Strategic Insights (2)Uncategorised (2)
Why Most Business Strategies Fail to Build Competitive Advantage
Most companies have a business strategy. Few have one that actually works. Research consistently shows that roughly 90% of organizations…
Competitive Advantage Is a Positioning Decision, Not a Market Outcome
Most executives treat competitive advantage as something the market hands them after years of outperforming rivals. They measure it in…
Competitive Advantage Is Not What Most CEOs Think It Is
Most CEOs can recite the definition of competitive advantage without hesitation. Yet the same executives watch their so-called advantages erode…
Strategic Planning Is Not the Problem. Weak Positioning Is.
Most organisations do not fail because their strategic planning process is broken. They fail because they never established a clear,…